4 Packaging Creative Strategy! Sɔrɔ!

Cogo min na ka mɔgɔw ɲɛ minɛ, o ye fɛn o fɛn bɛ sugo kɛ. A ka c’a la, fɛn dilannenw pakew bɛ sekɔndi fila dɔrɔn de sɔrɔ u ka ɲɛnajɛ waati la, wa n’u ye fɛn in filɛ ka tɛmɛ nin waati in kan, a b’a jira fana ko kiliyanw b’u mago don i ka fɛn dilannen na. Bi, n b’a fɛ ka Nancy Deal of Deal ka dilancogo barikama jira aw la, kɔlɔn dɔ-Nafa dɔnta dilanko baarada diɲɛ kɔnɔ.

1. ka dɔgɔn ka tɛmɛ .

Hakilina min bɛ dɔgɔya, o ka ca ni jamanaden bɛɛ ye. Nka, pakew dilannikɛla minnu bɛ se kosɛbɛ, olu ye Bauhaus ka Less-Than-Multi-hakilina kɛ ni u bɛ feerefɛnw foroko dilan. Less ye multi-hakilina ye walasa ka sannikɛlaw ka waati ni u ka jateminɛbaliya ɲɛnabɔ.

Bombardment visuel min bɛ sɔrɔ pakew kɔnɔ, o bɛna kɛ sababu ye ka sannikɛla gansanw bila i ka fɛn dilannen na segin fila sanni u ka lafili u sigiɲɔgɔn ka fɛn dilannen fɛ. O waati kunkurunnin kɔnɔ, i ka fɛn dilannen nafa kɛrɛnkɛrɛnnenw dicogo ani k’a fɔ sannikɛlaw ye mun na a nafa ka bon ka san.

Walasa ka nin baara gɛlɛn in sɔrɔ, a ka c’a la, foroko dilannikɛlaw ka kan ka baara kɛ ni jagokɛlaw ye. Ni foroko dilabaga ye kɔnɔkow sɔrɔ, u ka kan ka sɛbɛnnibolo hakɛ daminɛ teliya la nimɔrɔ kelen kɔnɔ walasa ka kunnafoni kelen-kelen bɛɛ ka dɛmɛ bonya ka taa yɔrɔ la min bɛ sɔrɔ.

Foroko ɲɛnabɔbagaw minnu bɛ se kosɛbɛ, olu ka kan ka sɛbɛnnikɛla ŋanaw laadi ekipu kɔnɔ, u ka baara kɛ ni "less more" fɛɛrɛ ye min bɛ kɛ ka feerefɛnw pake.

O fɛɛrɛ in kɔnɔko ye sariya 2 ye:

1. Ni sannikɛla bɛ se ka ja nafamaw ni sɛbɛnni kɔnɔko nafamaw bɛɛ minɛ ka ɲɛ sekɔndi fila kɔnɔ, u bɛ da a la ko u bɛ nafa faamuya ka ɲɛ, fɛn min bɛ se ka kɛ fɛn dilannen ye, ani k’a nɔgɔyacogo n’a faamuyali waleɲumandɔn.

2. Ni sannikɛlaw ka kan ka waati caman ta ka fɛnw faamuya, u bɛna kiri tigɛ o yɔrɔnin bɛɛ la ko waati bɛ se ka kɛ-A bɛ se ka kɛ ani a ka c’a la, i ka fɛnw bɛ fili kɛrɛfɛ.

Less ka hakilina ye ko caman bɛna dɔ fara i ka se ka sugandi fɔlɔ, ani ka kiliyan minnu bɛ se ka kɛ i ka kiliyanw ye, olu sɛmɛntiya ka kɛ fɛn sanbaga lakikaw ye.

2. Touchbilité .

Kunnafoni-di-sira fɛ, fɛn dilannenw pake ye gɛlɛya ye. Ni fɛnw ma kɛ u kɔnɔ, sannikɛlaw bɛ se ka ɲɔgɔn sɔrɔ, ka kasa bɔ, ka u nɛnɛ ani ka u sɛgɛsɛgɛ ka sɔrɔ ka u san.

Ni yɔrɔ ni finɛtiri jɛlen tigɛra, o bɛ kɛ sababu ye ka feerekɛlaw bila ka taa fɛn dilannen na tigitigi, o bɛ se ka dɔ fara feereli kan.

Nin pakew dilanni fɛɛrɛ in bɛ kiliyan ka siran ban dɔnbaliya la: fɛn dilannen bɛ cogo di? A bɛ kɛ cogo di? Yala an bɛ kulɛri min ye a foroko kan tiɲɛ na, o ye kulɛri ye wa? Ni kiliyanw bɛ se ka fura in sɔrɔ sani u ka san, siran bɛɛ bɛna ban.

O la, fɛn dilannenw diya, u magali, u kɛcogo, u kɛcogo ani u baarakɛcogo jirali ye fɛɛrɛ ɲuman ye min bɛ se ka kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛminɛ.

Aw bɛ aw yɛrɛ degun, ka a foroko labɛn ka ɲɛ, ani ka kiliyanw ni fɛnw kɛ ɲɔgɔn fɛ ka ɲɛ.

3. Mɔgɔya kɛrɛnkɛrɛnnen .

Fiyeerekɛyɔrɔ dɔ kan, ni sannikɛlaw bɛ fɛn suguya dɔ jateminɛ, u ɲɛw bɛ teliya ka fɛnw sɛgɛsɛgɛ ani ka fɛnw jateminɛ minnu bɛ kɛ ni fiɲɛ yetaw ni fiɲɛw ye.

Nka, sannikɛlaw ka hakili-la-ko-ɲɛnabɔlen bɛ fɛn fila dɔrɔn de ɲini:

1. U bɛ fura in dɔn.

2. O ɲɔgɔnna fɛn caman na, fɛn kuraw kɛrɛnkɛrɛnnenw:

Sannikɛlaw sanbagaw kama, u bɛ u sinsin fɛnw kan u bɛ minnu dɔn. U bɛ sugandili tɛmɛnenw dɔn ani u b’a fɛ ka sanni kɛ kokura. Nka, subconscious (hakilila-jigin) b’a fɛ tuma bɛɛ ka fɛn kuraw kɛ k’a lajɛ.

Nin yɔrɔ in de la, pakew dilannikɛla magow sinsinnen bɛ kosɛbɛ cogoya kan: ka kiliyan hakili sama ni dilancogo ye min ɲɔgɔn tɛ.

Nka, fɛn dilannikɛlaw bɛ to ka kɔlɔsi hakili taabolo la, u b’a fɛ ka kɛ tugubaga ye, sanni u ka kɛ ɲɛmɔgɔ ye ni jagɛlɛya ye i n’a fɔ ɲɛmɔgɔ. Misali la, ni ɲɔgɔndan saba tɔw bɛ bulu kɛ pakew kulɛri kunba ye, dilanbaga dɔw b’a miiri ko a ka kan ka kɛ ten.

O la, yala i ye lakɔli kura ye min bɛ i ja gɛlɛya k’a ɲini k’a cogoya Changer ani ka kɛ fɛn kɛrɛnkɛrɛnnen ye, walima conservative min tɛ se k’a Changer nɔgɔya la?

4. Yecogo ka kan ka kɛ laɲini ye walasa ka kiliyanw sama .

An bɛɛ bɛ se ka ɲɛnajɛ kɛ sufɛla walima dɔlɔminnanw na. A bɛ i n’a fɔ mɔgɔ yɛrɛ ka jɛɲɔgɔnya cogoya min bɛ sɔrɔ feerelikɛyɔrɔ la. Cɛw ni musow bɛ ɲɔgɔn lajɛ walasa ka ɲɔgɔn ɲɛda cogoya, u farikolo kan ani u ka taamasiyɛn nɔgɔlen wɛrɛw jateminɛ, ka laban ka bɛnkan ɲuman sɔrɔ.

Tiɲɛ don, o ye sanfɛla ye, wa mɔgɔ si tɛ se ka mɔgɔ wɛrɛ faamu tiɲɛ na a yecogo fɛ. Nka i n’a fɔ 21-San muso min ka teli ka o san ni mɔgɔya cogoya ɲini, sannikɛlaw bɛ ka fɛnw ɲini minnu bɛ u dusukunnataw n’u ka mɔgɔya diyabɔ:

Fɛn minnu tɛ laɲini ye, olu laban kɔrɔ tɛ foyi ye mɔgɔ si bolo. Ni a tigi ye musomannin ye, a bɛ baara kɛ ni fɛnw ye minnu bɛ kɛ ka fɛnw pake ani kulɛri ɲɛnamaw bɛna diya u ye kosɛbɛ. Ni aw ka kiliyan laɲinilen ye cɛmancɛ ye-Cɛkɔrɔba, aw ye aw jija ka baara kɛ ni sɛbɛnnibolo belebeleba ye, ani ka fɛn dilannen nafaw kunnafoni tigitigi, o bɛna fɛn dilannenw feereli dɛmɛ.

Fɛn dilannenw pake ye fɛɛrɛ tilennenw dɔ ye walasa kiliyanw ka se ka fɛn in faamuya,

O la, pakew dilanni nafa ka bon yɛrɛ-ko kɛlenw na.

"Package design tɛ impressionnant ye nka nafa tɛ a la " .